PDA HAS BECOME PARTNER OF THE PACKAGING COMMUNITY
Monday 18 May 2009
PDA has become partner of The Packaging Community.org. This broad platform integrates & delivers authoritative information about packaging, facilitates interaction between actors of the packaging value chain and invests in meaningful research.
The platform brings together companies and individuals from all sides of the packaging sector:
- packaging manufacturers
- packaging material producers
- marketing, packaging and packaging development managers
- packaging designers
- packaging journalists
- packaging experts and consultants
It centres around an interactive website which carries authoritative research and comment from the packaging world and allows members to exchange information online.
For the launch of the platform, a major, representative survey has been conducted in 9 European countries amongst 650 packaging decision-makers and influencers, covering brand, retail and legislative organisations. Under the title “Packaging at the crossroads”, it reveals the key trends, issues, and evolutions around packaging decision-making, from the marketing, design and environmental points of view.
Rob Vermeulen, PDA Past-President, held a presentation on behalf of PDA during the first press conference on the 9th of March 2009, Cologne:
"Is 'less bad' still good enough"
Download press release (596 KB)
Download presentation (324 KB)
